Margaritaville is inspired by the lyrics and lifestyle of singer, songwriter and author, Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation. Comprised of consumer products, restaurants, retail shops, hotels, vacation clubs, resorts and Radio Margaritaville on Sirius/XM, Margaritaville, which features live broadcasts of Jimmy Buffett concerts, delivers a tropical experience where anyone can enjoy the sights, sounds and tastes of their favorite destination regardless of their current latitude.
Since launching its first restaurant location in Key West, Fla. in 1987, Margaritaville has expanded to some of the most popular destinations across the globe with an ever-growing portfolio that includes the pristine Margaritaville Vacation Club by Wyndham in St. Thomas and a flagship AAA Four Diamond oceanfront resort in Hollywood Beach, Fla. The Margaritaville at Sea experience with Norwegian Cruise Line launched in November 2015 on the brand new Escape ship.
Consumers can also escape everyday through a collection of Margaritaville consumer products including apparel for men and women, footwear, frozen concoction makers, home décor and more. Additionally, the brand’s food, beverage and spirits lines – including Margaritaville tequilas, rums, LandShark Lager and Island Tea – deliver authentic, tropical escapism to fans around the world. Margaritaville, a state of mind since 1977.